Privacy statement of animonda GmbH

Thank you for visiting our website and for your interest in our company, our products and our web pages. Protecting your privacy when using our web pages is important to us. We therefore act in compliance with the applicable legislation on the protection of personal data and data security.

Below you can find out which web pages this privacy statement applies to, which data we collect, process and use, what rights you have to information and much more. In order to be able to answer your questions quickly and in a way that is easy to understand, we have structured our data protection declaration in the form of questions and answers.

Who is responsible for this website?

The responsible party for the collection and processing of data as described below is named in the section “Impressum - Legal notice”.

Which web pages does this privacy statement apply to?

This privacy statement applies to the use of the services offered by animonda petcare GmbH (hereinafter referred to as “animonda”). This privacy statement does not apply to the web pages of other service providers that are merely referred to on the animonda website in the form of a link.

What is personal data?

Personal data is individual information about the personal or factual circumstances of a specific or identifiable natural person. For example, your name, address, account, ID card and telephone number, car registration number, email address and IP number all constitute personal data. Non-personal data, on the other hand, is data that makes it impossible to determine your actual identity. This includes, for example, information about your gender, which browser you use, and what make of car you prefer.

Will I remain anonymous when using the animonda website?

Yes. When using the animonda website, you will remain anonymous unless you voluntarily provide us with personal data. The only exception to this principle is the temporary automatic collection and storage of your IP number. You can find out more about this below.

Is personal data automatically collected and processed?

Yes, we automatically collect information about the IP number assigned to your computer, which browser and operating system you are using and which web pages you have viewed on each visit to our web pages. This data is stored in “log files” on the web server. Only the IP number constitutes personal data. To protect our computer systems from misuse, it is necessary to store the IP number of every visitor for a period of seven days. The legal basis for this is Article 6 (1) (f) GDPR. If we also use the log files to create usage profiles, whether for the purpose of advertising, market research or to design our websites tailored to demand, the IP numbers will first be anonymised. Otherwise, the IP numbers are deleted from the log files. This means that you will always remain anonymous, even if your IP number is automatically collected and temporarily stored.

Under what conditions is personal data otherwise collected, processed or used?

Furthermore, we only collect, process or use personal data if you provide it to us voluntarily and it is also permitted by law, or you have given your consent. This usually occurs when you enter into a contract with us online or submit an enquiry to us.

For what purpose is personal data collected, processed or used?

We use the personal data provided by you exclusively for the purposes that have been announced or agreed, in other words, as a rule in accordance with Article 6 (1) (b) GDPR for the preparation or fulfilment of the contract concluded with you or in accordance with Article 6 (1) (f) GDPR for the purpose of answering your enquiry.

Is personal data used for the purpose of advertising or market research?

This will not be the case without your consent. In some cases, we may have an interest in using your personal data for advertising, market research or other purposes in order to nurture a good customer relationship with you. However, we will of course inform you of this in advance and ask for your express consent in accordance with Article 6 (1) (a) GDPR.

Is personal data passed on, sold or otherwise passed on to third parties?

Your personal data will not be passed on, sold or otherwise communicated to third parties unless this is necessary for the purpose of processing the contract in accordance with Article 6 (1) (b) GDPR or if you have given your express consent in accordance with Article 6 (1) (a) GDPR. It may, for example, be necessary for us to pass on your address and order data to our suppliers when you order products.

Will I be able to withdraw my consent?

Yes. You can at any time withdraw your consent for the use of your personal data in the future. To do so, please contact the responsible party named below.

Does the animonda website offer an email newsletter?

Yes, you can subscribe to an email newsletter on the website. The sending of the email newsletter and the associated processing of your email address is based on your consent in accordance with Article 6 (1) (a) GDPR.

The newsletter is sent via the newsletter platform sendinblue (Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin (“sendinblue”).

You can revoke your consent at any time without this affecting the lawfulness of the processing carried out up to this point. If you revoke your consent, the corresponding data processing will be terminated.

If you no longer wish to receive the newsletter in the future, you can unsubscribe at any time, for example by clicking on the unsubscribe link provided in every newsletter email.

Does the animonda website use tracking processes?

Yes, Google Analytics technologies are used on the web pages to collect and store data for marketing and optimisation purposes. The respective website operator can create user profiles from this data using pseudonyms. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. The cookies enable the internet browser to be recognised. The data collected with Google Analytics technologies will not be used to personally identify the visitor to this website without the express consent of the person concerned and will not be merged with any personal data about the owner of the pseudonym. The data processing is carried out on the basis of Article 6 (1) (f) GDPR.

Google Marketing Services

We use the marketing and remarketing services (Google Marketing Services for short) provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). The Google marketing services are deactivated by default on our websites and are only activated if you have given us your consent to the setting of tracking cookies. The data processing is carried out in accordance with Article 6 (1) (a) GDPR on the basis of your consent.

The Google marketing services allow us to show advertisements for and on our website in a more focused way in order to only show users ads that potentially correspond to their interests. If, for example, the user is shown ads for products in which the user has shown interest on other web pages, this is referred to as “remarketing”. For these purposes, when our website and other websites are accessed on which Google marketing services are active, a code is directly generated by Google and “(re)marketing tags” (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, in other words a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be placed by various domains, including,,,, and This file records which websites the user has visited, which content the user is interested in and which offerings the user has clicked on, as well as technical information regarding the browser and operating system, referring websites, the time of the visit and other information regarding the use of the online offering. The IP address of the user is also recorded, whereby we will inform you in the context of Google Analytics that the IP address will be shortened within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases will be fully transmitted to a Google server in the USA and shortened there. The IP address will not be merged with user data within other Google offerings. The above information may also be combined with this type of information from other sources. If the user subsequently visits other websites, they may be shown ads tailored to their interests.

User data is processed under a pseudonym in the context of Google’s marketing services. In other words, Google does not store and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within user profiles based on pseudonyms. This means that from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder might be. This does not apply if a user has expressly allowed Google to process the data without using a pseudonym. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the USA.

The Google marketing services we use include the online advertising programme “Google Ads”. In the case of Google Ads, each Ads customer receives a different “conversion cookie”. Cookies are therefore not traceable via the websites of Ads customers. The information obtained using the cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Ads clients will learn the total number of users who have clicked on their ad and been redirected to a page tagged with a conversion tracking tag. They will however not receive any information that can be used to personally identify users.

Another Google marketing service that we use is the “Google Tag Manager”, which enables further Google analysis and marketing services to be integrated into our website (for example, “Ads”, “DoubleClick” and “Google Analytics”).

For more information on Google’s use of data for marketing purposes, please visit the overview page: Google’s privacy policy is available at

If you wish to object to the collection of data by Google marketing services, you can use the settings and opt-out options provided by Google:

What rules apply to the use of Google Analytics?

We create user profiles based on pseudonyms with the help of Google Analytics in order to tailor the animonda website to your needs. Google Analytics uses cookies that are stored on your device and can be read out by us. In this way, we are able to recognise returning visitors and classify them as such. The data processing is carried out on the basis of Article 6 (1) (1) (f) GDPR and in the legitimate interest of finding out how often our websites have been accessed by various users.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, because we have activated IP anonymisation on this website, your IP address will be shortened by Google beforehand within member states of the European Union. Only in exceptional cases will the full IP address be transferred to a Google server in the USA (an adequate level of data protection is provided in accordance with Article 6 (1) GDPR thanks to Google’s participation in the Privacy Shield) and only shortened there. We have also concluded an order processing agreement with Google Inc (USA) in accordance with Article 28 GDPR. As a result, Google will use all information strictly for the purpose of evaluating the use of our website for us and preparing reports on website activity.

You can object to the processing at any time. Please use one of the following options for this:

a) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

b) You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available via the following link (

c) In addition, you can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set that permanently prevents the future collection of your data when visiting this website: click here to object to the processing of your data by Google Analytics.

You can at any time object to the collection and storage of data with effect for the future.

Facebook Pixel

In our online offerings, the “Facebook pixel” from the social network Facebook is used, which is operated by Facebook Inc. and, if you are a resident of the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The Facebook pixel is disabled by default on our website and is only activated if you have given us your consent to use tracking cookies. The data processing is based on your consent in accordance with Article 6 (1) (a) GDPR.

With the help of the Facebook pixel, Facebook is able to define the visitors to our offering as a target group for the display of advertisements known as “Facebook ads”. We therefore use the Facebook pixel to display Facebook ads placed by us only to those Facebook users who have shown an interest in our website. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads reflect the potential interest of the users and do not have an annoying effect. The Facebook pixel also allows us to track the effectiveness of Facebook ads for statistical and market research purposes by showing us whether users have been redirected to our website after having clicked on a Facebook ad.

The Facebook pixel is directly integrated by Facebook when you visit our website and can store a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while you are logged in, your visit to our website will be recorded in your profile. The data collected about you is anonymous for us, so it does not allow us to make any assumptions regarding the identity of the users. The data is, however, stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out in accordance with Facebook’s data usage policy. You will therefore find more information on how the remarketing pixel works and general information on the display of Facebook ads in Facebook’s data usage policy:

You are able to object to the collection of your data by the Facebook pixel and the use of your data for the display of Facebook ads. To do this, you can visit the page created by Facebook and follow the instructions there on the settings for use-based advertising: or raise your objection via the US page or the EU page The settings are platform-independent, in other words, they are used for all devices, for example desktop computers and mobile devices.

Does the animonda website use cookies?

We usually use “session cookies” on the animonda website, which store data for technical session control in the memory of your browser. This data is not personal and is deleted at the latest when you close your browser. Should we by way of exception also wish to store personal data in a cookie, we will obtain your express consent in advance in accordance with Article 6 (1) (a) GDPR.

The processing is based on Article 6 (1) (f) GDPR and is carried out in the interest of optimising and facilitating user guidance and customising the presentation of our website.

How can I completely prevent cookies from being placed on my computer?

Although cookies are only relevant under data protection law if personal data is stored in them, many internet users are very sceptical about these little data packages. We would therefore like to point out that you can also protect yourself against the storage of cookies on your computer and view the contents of cookies. For example, simply set your web browser to automatically block all cookies or to warn you before a cookie is stored. We would, however, like to point out that this may result in a functional restriction in the use of the animonda website and websites of other service providers.


We use the consent management tool “Cookiebot” to fulfil legal obligations under Article 6 (1) (c) GDPR. The operator is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark.

Cookiebot collects log file data and consent data using JavaScript. This JavaScript enables Cookiebot to inform the user about their consent to specific tags on our website and to obtain, manage and document this consent.

This concerns the following data categories:

· Anonymised IP address

· Date and time of consent

· Browser information

· The URL of our sub-page from which you gave your consent

· A random and encrypted key

· The consent status, which serves as proof of consent.

The consents to cookies given with the help of Cookiebot will be stored for a period of 12 months.

The legal basis for the data processing is the fulfilment of legal obligations pursuant to Article 6 (1) (c) GDPR.

For further information, please see the Cookiebot privacy statement at:

Online shop

If you wish to order products, you have to provide us with your contact details by registering beforehand or by ordering as a guest. We collect the following data in accordance with Article 6 (1) (1) (b) GDPR: First name, surname, email address, billing address, delivery address, payment method, and order history. You can change or delete your profile in a registered account at any time. The data will then be automatically removed from our system unless there are any applicable retention periods or the data is still required in an individual case (for example, in the case of outstanding debts for the purpose of collecting the debts).

We store and use your personal data, which you provide to us in the course of an order process, on the basis of Article 6 (1) (1) (b) GDPR exclusively for the processing of your orders. We use your email address for notifications regarding the status of your order, in particular the order confirmation, sending the invoice, sending download links for digital products, and service notifications.

Access-protected area (user account)

If you wish to use our access-protected area, prior registration (user account) is required.

We only collect the data required for registration. The processing is carried out on the basis of Article 6 (1) (1) (b) GDPR or on the basis of Article 6 (1) (f) GDPR in the interest of providing you with the services and information available in the access-protected area.

If we collect additional data, this is marked as voluntary and is based on your consent in accordance with Article 6 (1) (1) (a) GDPR.

If you wish to permanently unsubscribe from our access-protected area, please use the unsubscribe option that we provide in the access-protected area.

Payment processing

Additionally, we process personal data on the basis of Article 6 (1) (1) (b) GDPR or Article 6 (1) (1) (a) GDPR for the purpose of payment processing, depending on the payment option you have selected.

If, after the conclusion of a contract subject to payment of a fee, you are required to provide us with your payment data (for example, your bank details in the case of a direct debit mandate), this data is needed for the processing of the payment. Payment transactions using the usual means of payment (credit card, PayPal, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. With encrypted communication, your payment data that you provide to us cannot be read by third parties.

1.1. Instant bank transfer

In the case of an instant bank transfer, we process the name of the account holder, the IBAN and BIC, and details of your bank on the basis of Article 6 (1) (1) (b) GDPR in addition to the data relating to your order that is required for processing the payment.

We transmit this data to Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, which then processes your data independently for its own purposes, for example a credit check, and offers you the option of arranging an instant bank transfer with your bank. For further information on data processing by Klarna Bank AB (publ), please visit

The legal basis for the transmission of your data to Klarna Bank AB (publ) is your consent in accordance with Article 6 (1) (1) (a) GDPR. Your consent is voluntary and can be revoked at any time with effect for the future. However, the transfer of your data to Klarna takes place after the selection of the payment method and the continuation of the payment process, meaning that the transfer remains legally valid even if you exercise your right of revocation.

1.2. PayPal

If you wish to use PayPal to process your payment, we will process your PayPal user name as well as the data relating to your order that is required for processing the payment. We transmit this data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg, which then processes your data independently for its own purposes. For further information on data processing by PayPal (Europe) S.à r.l. et Cie, S.C.A., please visit The legal basis for the transfer of your data to PayPal (Europe) S.à r.l. et Cie, S.C.A. is your consent in accordance with Article 6 (1) (1) (a) GDPR. Your consent is voluntary and can be revoked at any time with effect for the future. However, the transfer of your data to PayPal takes place after the selection of the payment method and the continuation of the payment process, meaning that the transfer remains legally valid even if you exercise your right of revocation.

1.3. Mollie

In our online shop you have several direct payment options. Your payment will be processed by Mollie B.V. Keizersgracht 126, 1015CW Amsterdam, The Netherlands. The personal data required for processing the payment is first transmitted to Mollie B.V, which then forwards your data to the respective financial service provider selected by you for the purpose of payment. Your data will be forwarded to the payment service provider Mollie B.V. in accordance with Article 6 (1) (b) GDPR exclusively for the purpose of processing the payment. Your data will only be passed on if this is actually necessary for processing the payment. The details of the selected payment method can be found below. The current Mollie B.V. privacy policy can be viewed at

1.4. Credit cards

In the case of payment by credit card, in addition to the data relating to your order required for processing the payment, we also process data regarding your credit card provider, the issuing credit institution if applicable, the card number, the name of the cardholder, the expiry date and the security number on the basis of Article 6 (1) (1) (b) GDPR. We transmit this data to your bank or your credit card provider, who then processes your data independently for their own purposes.

1.5. Klarna privacy notice

If you decide to use Klarna’s payment services, we will ask for your consent in allowing us to forward the necessary data to Klarna for the processing of the payment and for an identity and credit check. In Germany, the credit reference agencies named in Klarna’s privacy statement may be used for the identity and credit check.You can revoke your consent to this use by Klarna of your personal data at any time.

What do I need to know about animonda’s Facebook/Instagram pages?

animonda runs an official Facebook/Instagram page in accordance with Article 6 (1) (f) GDPR. We never collect, store or process personal data relating to our users on this page. Furthermore, we do not carry out or initiate any other data processing. The data you enter on our Facebook/Instagram pages, for example comments, videos and images, will never be used or processed by us for any other purposes.

Facebook/Instagram use “web-tracking” tools on these pages. Please be aware that it cannot be ruled out that Facebook/Instagram may use your profile data, for example, to evaluate your habits, personal relationships, preferences etc. We have no influence whatsoever on the processing of your data by Facebook/Instagram.

What do I need to know about voucher offerings from Sovendus GmbH?

In order to select a voucher offer that may currently be of interest to you, we will transmit the hash value of your email address and your IP address to Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe (Sovendus) using a pseudonym and in an encrypted form in accordance with Article 6 (1) (f) GDPR. The pseudonymised hash value of the email address is used by Sovendus to accommodate any objection you may have to advertising (Article 21 (3), Article 6 (1) (c) GDPR). The IP address is used by Sovendus exclusively for data security purposes and is usually anonymised after seven days (Article 6 (1) (f) GDPR). We also transmit the order number, order value with currency, session ID, coupon code and timestamp to Sovendus all under a pseudonym for billing purposes (Article 6 (1) (f) GDPR). If you are interested in a voucher offered by Sovendus and have not objected to advertising using your email address, and click on the voucher banner that only appears in this particular case, we will transmit your title, name, postcode, country and email address in encrypted form to Sovendus for the purpose of preparing the voucher (Article 6 (1) (b),(f) GDPR.

For further information on the processing of your data by Sovendus, please see the online privacy notes at

What do I need to know about the use of Findologic for Product Discovery?

For the purpose of product discovery, in particular search and navigation, we use the services of Findologic GmbH, Jakob-Haringer-Str. 5a, 5020 Salzburg, a technology company that aims to respond to personal needs and preferences by means of data analysis. Cookies are used to store information about the website user and various data is transferred to the service provider, including in particular the IP address and browser identification of the user, as well as the associated behavioural data such as search queries, categories visited, selected filters, and products viewed and purchased. This helps us to understand which products our users are most interested in and to optimise the shopping experience for them.

This information may be passed on to third parties if this is required by law or if third parties process it on behalf of Findologic.

An order processing contract has been concluded with Findologic.

Please note that the stored IP addresses are anonymised after 6 months.

If you have any questions on this subject, simply send an email to our data protection coordinator at

What do I need to know about the use of the trbo service?

We use the service of trbo GmbH, Leopoldstr. 41, 80802 Munich ("Trbo") on our website. Trbo is a tracking tool that helps us to optimise the design of our website. By using Trbo, we are able to manage and improve our online offerings by measuring the usage of our online offerings and the effectiveness of our online advertising. This helps us to identify which pages and products are of most interest to our customers and to determine what customised offerings we should make to our website users on a case by case basis.

Technically, the tracking tools used especially make use of “cookies” (“marketing cookies”) and “web beacons” in order to collect the following information: which pages are visited when, how often and in which order, which products are searched for, which links or quotations are clicked on and what orders are placed. The data collected from you and used in this context is always only stored under a pseudonym ( for example, a random identification number) and is not merged with personal data about you (such as your name, address, etc.). Any access to data by external service providers is exclusively on our behalf and under our control.

You can find further information about Trbo’s data protection here.

What does animonda do to ensure the protection of my personal data?

animonda takes all the necessary technical and organisational security measures to protect your personal data from loss and misuse. For example, your data is stored in a secure operating environment that is not accessible to the public. If you wish to contact animonda by email, we would like to point out that the confidentiality of the information transmitted is not guaranteed. The content of emails – much like postcards – can be viewed by third parties. We therefore recommend that you send us any confidential information exclusively by post.

What rights do I have as a user of the web pages?

When processing your personal data, the GDPR guarantees you certain rights as a website user:

1. Right of access (Article 15 GDPR):
You have the right to request confirmation as to whether personal data concerning you is being processed; if this is the case, you have a right of access to this personal data and to the information listed in detail in Article 15 of the GDPR.

2. Right to rectification and erasure (Article 16 and 17 GDPR):
You have the right to request without delay the rectification of any inaccurate personal data concerning you and, where applicable, the completion of any incomplete personal data. You also have the right to demand that personal data concerning you be deleted without delay if one of the reasons listed in detail in Article 17 GDPR applies, for example if the data is no longer required for the purposes pursued.

3. Right to restriction of processing (Article 18 GDPR):
You have the right to demand the restriction of processing if one of the conditions listed in Article 18 GDPR applies, for example if you have objected to the processing, for the duration of any review.

4. Right to data portability (Article 20 GDPR):
In certain cases, which are detailed in Article 20 GDPR, you have the right to receive the personal data concerning you in a commonly used, structured, machine-readable format and to request the transfer of this data to a third party. 

5. Right to object (Article 21 GDPR):
If data is collected on the basis of Article 6 (1) (f), (data processing for the protection of legitimate interests), you have the right to object to the processing at any time for reasons arising from your particular situation. We will then no longer process the personal data unless there are demonstrably compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. 

6. Right to lodge a complaint with a supervisory authority:
Pursuant to Article 20 GDPR, you have the right to lodge a complaint with a supervisory authority if you are of the opinion that the processing of data concerning you violates data protection provisions. The right of complaint may be asserted in particular before a supervisory authority in the member state of your place of residence, your place of work or the place of the alleged infringement.

Will this data protection notice be changed from time to time?

The rapid technological development of the internet and the changes in law and legislation in the field of data protection make it necessary for us to modify our privacy statement from time to time to meet the new requirements. Please therefore refer to the current privacy statement. This privacy statement is valid as from 01.03.2023.

Has a data protection officer been appointed?

Our company data protection officer will be happy to reply to any questions or feedback regarding data protection:

Dr. Uwe Schläger
datenschutz nord GmbH 
Telephone: 0421 69 66 32 0 

Whom can I contact?

If you wish to exercise your right of access, or if you have any questions about this privacy statement or our privacy practice online, please contact us at: