Privacy policy of animonda petcare GmbH 

Welcome to the animonda website! Thank you for your interest in our company and our products. The protection of your personal data is very important to us. That is why we strictly adhere to all applicable data protection laws, in particular the General Data Protection Regulation (GDPR). 

This privacy policy explains what data we collect when you visit our website, what we use it for and what rights you have. We have tried to explain everything as clearly and comprehensibly as possible. 

1. general information that concerns every website visitor 

1.1 Who is responsible for this website? 

animonda petcare GmbH is responsible for the collection and processing of data on this website. You can find the exact contact details in our legal notice. 

1.2 To which websites does this privacy policy apply? 

This privacy policy applies to all services offered by animonda petcare GmbH (hereinafter referred to as "animonda"). It does not apply to websites of other providers to which we merely link. 

1.3 What is personal data? 

Personal data is any information relating to an identified or identifiable natural person. This may be your name, address, e-mail address, telephone number or IP address. 

1.4 Will I remain anonymous on the animonda website? 

In principle, you remain anonymous as long as you do not voluntarily provide us with personal data. However, in order to offer you an optimized user experience, we use pseudonymous identifiers (user IDs) if you give us your consent to do so (see section 3.1). 

1.5 Automatic data collection (log files) 

The IP address, browser type and pages visited are recorded during the visit. The IP address is deleted or anonymized after a maximum of seven days (Art. 6 para. 1 lit. f GDPR). 

2 Special processing and services 

2.1 Central CRM and marketing automation (HubSpot) 

We use the HubSpot service for our forms, newsletter dispatch and central customer management (CRM). 

·         Recipient & third country transfer: The recipient of the data is HubSpot Ireland Limited (Dublin, Ireland). As HubSpot is a US company, data may also be transferred to the parent company HubSpot, Inc. in the USA. The transfer takes place on the basis of the EU Commission's adequacy decision (EU-U.S. Data Privacy Framework), for which HubSpot is certified. In addition, standard contractual clauses have been concluded. 

·         Voluntariness: The provision of your data for the use of HubSpot services (e.g. contact requests or newsletters) is neither legally nor contractually required. The processing is purely voluntary and exclusively on the basis of your express consent (Art. 6 para. 1 lit. a GDPR). 

·         Duration of processing: We process your data in HubSpot for as long as your consent exists, i.e. until you withdraw your consent. After that, the data will be deleted, provided there are no legal retention periods to the contrary. 

·         Revocation: You can revoke your consent at any time with effect for the future. This can be done via the unsubscribe link in every newsletter or - especially for users who do not receive newsletters - by sending a simple email to datenschutz@animonda.de. 

·         No automated decision-making: We would like to point out that in connection with the processing in HubSpot, no automated decision-making takes place in accordance with Art. 22 GDPR that has legal effect against you. 

·         Linking: HubSpot links your data with a pseudonymous user ID to enable us to perform behavioral tracking and lead scoring so that we can offer you relevant content. 

2.2 Shopping in the online store 

Collection of contact and delivery data for contract processing (Art. 6 para. 1 lit. b GDPR). 

2.3 Customer account & user ID lifecycle 

The user ID remains active as long as your account exists. After deletion or 24 months of inactivity, the tracking data is automatically deleted/anonymized. 

2.4 Payment processing (Mollie) 

Payments are encrypted via Mollie B.V. We do not store any payment data. 

3. Analysis and marketing technologies 

3.1 Pseudonymous user ID and server-side processing 

We use user IDs for cross-device tracking and server-side processing (server-side tracking) to increase data protection. Data is anonymized/hashed on our servers before it flows to partners (Art. 6 para. 1 lit. a GDPR). 

3.2 Consent management (Cookiebot) 

Management of your consents. Storage period: 12 months. 

3.3 Google services (Analytics 4, Ads, Enhanced Conversions) 

Use of cross-device tracking and encrypted (hashed) data comparison to measure success. IP truncation takes place within the EU. 

3.4 Meta & TikTok Pixel / API 

Server-side transmission of events for target group formation and advertising success measurement based on your consent. 

3.5 Other tools (Microsoft Clarity, trbo, Findologic, Linkster) 

These tools are used for onsite personalization and troubleshooting using the pseudonymous user ID. 

4. security of your data 

We use technical security measures (SSL). We would like to point out that communication by e-mail can have security gaps. 

5. Your rights as a user (GDPR) 

You have the right to: 

·         Information, correction and deletion 

·         Restriction of processing 

·         Data portability 

·         Objection to processing on the basis of legitimate interests. 

·         Revocation of granted consent (simply send an email to datenschutz@animonda.de at any time). 

·         Complaint to the competent supervisory authority. 

6. changes to this privacy policy 

Due to technical developments, we regularly adapt this declaration. Status: 07.05.2026 (Update: HubSpot & tracking technologies) 

7. data protection officer 

ds² Unternehmensberatung GmbH & Co. KG, Versmold. Mail: datenschutzbeauftragter-heristo@ds-quadrat.de 

8. contact for data protection issues 

animonda petcare GmbH: datenschutz@animonda.de